Squaricle Group
Justin Smith-Essex

Founder & Group MD

Job Role

Justin is the Group MD of Squaricle Group Limited & one of the co-founders & Managing Director of ted Learning.

Just works across the Group to support each brand in delivering against their business plan and vision.   He is passionate about engaging learning and the use of drama to put people on the receiving end of an experience.  He leads on our partnership discussions and managing the relationship with our stakeholders.


Justin dislikes tinned tuna and bananas with SUCH a passion – the mere sight of them makes him feel physically sick!  Don’t even let him smell them!

He LOVES DOGS more than humans, Vinyl (the smell and feel!) John Lewis and literally anything produced by Apple!

Justin used to be a Radio Presenter for several local radio stations and opened several Virgin Megastores in the 90’s with people from Home & Away and The Gladiators! Go Wolf!


  • 2008 - 2010University of Greenwich
    PGCE (teaching / training qualification)
  • 1989 - 1991North West Kent College
    Media Studies


  • December 2019 - DateSquaricle Group
    Group MD

    One of the Founding Directors of the Group. Responsible for the strategic direction of the Group, managing stakeholder relationships and supporting each brand on achieving their ambitions. Oversee Digital & Creative.

  • July 2017 - January 2019Quantet Group Limited
    Executive Director – Delivery, Operations & HR

    Board Director for Quantet Group responsible for managing the Group Learning Director, Brand Director of ted Learning, HR Manager and working with Managing Director of Digital to deliver blended learning products. Oversaw the development of the curriculum and brought in the training team from ted Learning that was recognised by OFSTED as a Grade 2 for engaging learners.

  • 2012 - presentted Learning Limited
    Managing Director

    Responsible for delivery, marketing, brand and digital learning. Expert in delivering and designing Equality & Diversity, ILM Level 3 and Level 4, Management and Customer Service training.

  • 2011 - 2014Wolters Kluwer (UK) Limited
    Talent & Learning Consultant (contract through ted Learning)

    Brought in on contract to establish L&D department, this role grew to design and develop all courses for 800 + head office staff based over two sites.

  • 2007 - 2012Fashion Retail Academy
    Lecturer & Group Tutor

    Responsible for the design and delivery of several subjects including Management Skills, Promoting Personal Progression (HR/PDP related subject).

  • 2004 - 2006BHS Limited
    Head of Customer Service / Service Development Manager / Trainer
  • 1996 - 2004Arcadia Group Limited
    Group Head of Customer Sales & Customer Service
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